I wonder if all the research in pinning down what art sells better than other makes sense.

I sometimes get questions from gallery visitors.
“What kind of work is in vogue these days?” Or “What trends do you tend to sell the most?” And so on. I have a hard time answering such questions. To be honest, the people who come to the gallery have a wide range of tastes and preferences and it’s not easy to satisfy them.
Philip Hooke, who has worked for many years with both Sotheby’s and Christie’s, the two biggest auction houses in the world.
He says that animal paintings, for example, are very popular at all times and the more animals there are in a piece, the higher the price.
In terms of color, the presence or absence of red in a work of art also makes a big difference to the price of the work.
By far the least popular color is said to be ochre, so for the artists in our gallery, “Ochre is a dangerous color!” And by all means, I would urge you to evoke it.
It may go without saying, but a smile seems to be the first requirement when it comes to portraying people. I’d like to preface this by saying that we also have works in our gallery that deal with animals.
It is a glass polar bear by Japanese artist Yu Uchida.
Moreover, there are two bears in the work, which, judging from Hooke’s statistics, should make it even more popular.
Moreover, the red color is included in the work, and this white bear is all smiles.
In other words, in the opinion of the auction house experts, it should be an undisputed favorite!
Oh yes, there was another factor to remember.
In the case of Japanese contemporary art, the context of a work of art is inevitably essential to its popularity, and in fact, Yu Uchida has answered this question to a tee.
The pop polar bear that makes the viewer smile is actually a representation of a polar bear on the brink of survival, and a scathing criticism of the self-centered, opportunistic way of life that we humans can only lead. Their populations are declining dramatically as global warming narrows the area in which they can survive.
If you look closely at the work, you will see that the polar bear’s feet have already dissolved.
Who would not be distressed to see him smiling at us, even though he himself is melting away?
What do you think? I hope this has given you a nudge to buy.